Xiaomi from China aims to extend its store network of India as it makes an attempt to clutch the leading spot in a smartphone industry that Samsung from Korea has ruled for over 5 Years. A little more than 3 Years post Xiaomi made an entry in India, its high-spec and cheap smartphones have assisted the start-up, which is now capitalized at near to $100 Billion and aims to list in 2018, to pull equal level of competition with Samsung in its largest market after China.
“If you look at jointly at 2017 as well as 2018, the biggest alteration in our plan is our aim on offline,” Managing Director at Xiaomi India, Manu Kumar Jain, claimed to the media in a statement. Xiaomi in May unlocked its first Mi Home, an Apple store-fashioned experience and sales center. It already runs 17 such stores all over India.
Jain claimed that Xiaomi is ahead of pipeline on its strategies to unlock 100 Mi Home shops by end of 2019 in India and also aims to include additional preferred associate stores and multi-brand shops that store mainly Xiaomi goods. In an attempt to expand its consumer base in India, where almost 1/3rd of its 1.2 Billion handset users employ smartphones, Xiaomi is seeking to make stronger its network further than online, which adds up for almost 70% of domestic income.
Its plan in India has so far lasted on flash sales on the U.S. tech major Amazon.com‘s Indian sites and the top home-based e-commerce company Flipkart, an approach that assisted the firm save on costly marketing investment and clutch share in the market. Jain, who refused to offer fiscal metrics, claimed to the media in an interview that Xiaomi will roll out 6 to 8 new handsets all over key price series in 2018.