This week, Google claimed that it will extend its program of Internet Saathi in India to generate digitally supported livelihood chances for females. This program is run in association with Tata Trusts. Rolled out in July 2015, Internet Saathi program plans to aid digital literacy amongst females in rural part of the country. So far it has taught 30,000 Internet Saathis, who have in return impacted 12 Million females in the nation.
“Internet consumption by females in rural part of the country is a hurdle. Previously, only 1 out of 10 Internet consumers in rural part of the country was a female. And 2 Years later, this has developed to 3 out of 10,” Sapna Chadha, Google Marketing Head for India and South East Asia, claimed to the media in an interview. Mentioning a research, she claimed that females who were fraction of the Internet Saathi program felt their economic and social presence had enhanced post the training.
“Most of them have set up their own commerce and this motivated us to look at making a sustainable structure to convey chances of employment to the Internet Saathis,” she claimed. Tata Trusts has established FREND (Foundation For Rural Entrepreneurship Development), which will assist institutions and companies to utilize the offerings of Internet Saathis in distribution of services and information in rural regions. This will make newer opportunities for Internet Saathis to generate income in rural part of the country, Chadha claimed.
Raman Kalyanakrishnan, Head of Strategy at Tata Trusts, claimed that the aim of delivering revenue-generating chances to these females was to make sure that they turn out to be independent and additionally encourage females in their society to follow them. He claimed that more than 12,000 Internet Saathis all over the country have enrolled to take part for the projects in this upcoming phase of Internet Saathi program.