Snapchat is one of the famous and trending social messaging and virtual app. With its creative image messaging and great virtual filters, it has won millions of hearts and has also shared their happening stories.
Now it has eased the navigation by introducing a universal search to find friends, groups, publishers, and their stories. The app has been rolled out today for some android users and that for iOS users it will be coming soon.
The new search enables you to discover most excellent content and tête-à-têtes. The interface of the search is designed to track and locate any stuff you are looking for.
It was also heard that Snapchat has acquired search startup—Vurb. So can we assume that this newly added search feature was one of the reasons for this acquisition?
Snapchat previously had a complex UI, due to which it was confusing for the users to roam around in app. It added navigation buttons at the end and the search bar which would simplify search.
It can also be predicted that the search bar will soon become a key element for brands, influencers, and businesses that are eager to create their Snapchat spectators. This would help the Snapchat to gain additional revenues if they include ads in the search bar.
Snapchat has also freed the way for the people who wish to submit their stories by using inbuilt feature—“Our Story”. This story feature enables the users to create a story based on slideshow format which can include various of topics such as holidays, events, concerts, and much more.
So, those who have already updated their Snapchat app, let us know your experience about the new feature.