Virtual reality (VR) tutorials for makeup might be the upcoming in-store craze for beauty. Thanks to Samsung Electronics America and NYX Professional Makeup. Being a part of the L’Oreal Group, the cosmetics brand and the electronics major have patched up to roll out a ground-breaking virtual reality tutorial for makeup through Samsung Gear VR, named as “Impossibly NYX Professional Makeup.”
The idea, which was generated in association with Cubicle Ninjas (the VR production agency), showcases 3 of the beauty ambassadors of the brand namely Mykie aka “Glam & Gore,” Kristen Leanne, and Karen Sarahi Gonzales. Shoppers can employ the Gear VR Controller to choose items that they might like to learn more details about and see any of the 3 tutorials prepared towards making the chosen model looks. In the end, consumers will get an offer to buy the featured item at an exceptional cost.
The Gear VR experience of “Impossibly NYX Professional Makeup” will be revealed in particular stores of NYX Professional Makeup later this week, prior to coming in all the 42 stores of the brand in the U.S. over the period of 2018. “Our society is obsessive about their association to beauty influencers, and the Gear VR technology of Samsung offers our users with a level of proximity and immersion to their favorite vloggers of beauty that they have never before experienced,” claimed VP at NYX Professional Makeup for Digital, Mehdi Mehdi, to the media in a statement at an event.
“Via VR, we are making more personalized and dynamic experiences that include value for our users in a personalized and new way,” claimed VP at L’Oreal USA for Digital Innovation and Entrepreneurship, Rachel Weiss, to the media in an interview this week. NYX is the newest of various big-name beauty companies to try your hand on in the world of VR.