Mobile phone consumers might anticipate more freebies soon, which means that they have some fantastic days ahead. The telecom companies nowadays provide almost free voice services and offer abundant data to retain and gain users as part of tactical decisions that are advantageous for both the parties. The telecom providers have already got connected with handset makers to get more users in order to employ data and smartphones. On the other hand, industry experts claimed that to get a good revenue market share and incremental users, the telecom companies should follow Reliance Jio as Jio provided more discounts and cash backs via tie-ups with a travel portal and digital wallets for their higher paying consumers.
A senior analyst at International Data Corporation India, Navkendar Singh, said to the media in an interview that he thinks the other telecom companies must be doing something similar since they are stressed out. He further gave example that Airtel has rolled out its online portal where it trades handsets as well and is in a betterposition to provide same plans, even though it has offered some type of cashbacks via its payment bank and postpaid plans. He also pointed out that latest schemes of Jio might turn out to be mainstream.
CMD of Technopak Advisors, Arvind Singhal, also claimed that current players should look further than just being a mobile phone firm as data tariffs are very low and voice call is now almost free. So, the way to make more income is via value added facilities like entertainment, financial services and shopping on a sole platform.
Jio rolled out 3 types of cashback plans on each recharge of Rs 399 and more from November 10 and November 25, 2017 and also declared association with some of the top e-commerce companies to give vouchers valued Rs 1,899 on each recharge.