The Indian Army will shortly shift on to the one of the flagship projects of the Central government, “Swachh Bharat Mission.” But this “Swachh Bharat Mission” is somewhat different since the Army is getting ready for personal cleanliness for their combat forces recruited in operational regions, where taking a daily bath is a dare either owing to environmental reasons or operational conditions.
Early this year, the Indian Army selected CleanLife, an 18-month-old startup, established by an IIM Calcutta alumnus, Puneet Gupta. The startup creates waterless body sanitation products such as body bath solutions and shampoo, which can eliminate dust, dirt, odor, grease, and oil from the head and skin while conditioning the hair and moisturizing the skin. The waterless goods have to be rubbed but leaves no remains after it has been cleaned off with a fresh towel.
“The review for waterless goods is optimistic and therefore we have given an order. The goods helped soldiers to preserve finest levels of cleanliness under operational circumstances without employing water and therefore it is a precious item to us,” claimed an officer asking for being unnamed to the media in an interview. The Army has done far-reaching experiments to establish the goods utility and the latent to make an impact in the daily lives of the soldiers, which was methodically evaluated. The item will be employed only by one unit at present in the Army. An email question sent to the Ministry of Defence did not draw out any answer.
Concerning the supply contract that the startup has inked with the Army, Gupta claimed, “Normally, the Army seeks to the DRDO for solutions, but in its nonattendance, it can get hold of from outside.” Established in February 2016, the company got access to faculty and infrastructural support for advisory and technical support as well as research talent pool from IIT Delhi, instead of 5% equity in the firm. Taking into consideration the worldwide concerns and talk around crisis of water, it is obvious that water will be much required after as a resource.
The latent for the Indian market below aimed segments of hospitals, armed forces, railways, home healthcare, and adventure excursions has been calculated to be to the range of Rs 5,000 Crore in the Business-to-Business (B2B) sector. The potential for body and head care in the Business-to-Consumer (B2C) sector is huge for the Indian subcontinent as well as all over the world.