It would not be wrong to say that it was a Chinese Diwali in 2016. Why you ask? Well, Diwali is the season where people in India shop. The market also gives huge discounts on the stuff, especially gadgets. So, this Diwali, the market was ruled by Chinese giants such as Xiaomi and Lenovo. These players owned more than 40% of the market this Diwali.
Other key player was the Korean giant, Samsung. It owned 26.1% on an average in the whole country. This share of percentage was mainly brought by the company’s popular mobile handsets, J5 Prime and J7 Prime.
Speaking about the particular month of Diwali, Xiaomi acquired 41.7% of the market. Redmi Note 3, Redmi 3s, and 3s Prime were the main contributors in this share of percentage.
Lenovo, on the other hand, covered more than 50% of the market in the month of Diwali. Motorola, a part of Lenovo firm, has a huge contribution in this. Moto E3 Power, Moto G4 series and Lenovo K5 series were the major contributors in this share of percentage.
While the Chinese companies were ruling the Indian market, India-based Micromax dropped in the mud of failure. Having only a 6.8% of sale in the market for Diwali, Micromax witnessed a huge drop in its sale.
Well, while India is witnessing a huge growth in the sale, the Indian companies do not seem to do well. Users have to either switch to the Indian products or the Indian companies need to increase their quality. Both of the options are tough to implement, but are not impossible…