The educational technology start-up, “Think and Learn Pvt. Ltd,” of Byju’s has updated its app by including a personalized learning perspective so as to provide the students with contents based on their aptitude and grasping power. Using this approach the company plans to reach a high profit this year.
The basic reason behind the creation of the personalized learning approach is to offer the students the best of the experience while learning and also to build a very extensive learning profile. The updated app helps understand the strength and weaknesses of each student for making the whole learning process interesting. With the recommendations and feedbacks obtained, the in-depth understanding of each student’s capabilities has become easier.
The personalization theme accepted by the company is basically for increasing the users on this platform and in turn boost its profitability. Byju’s was an offline tutorial started by Byju Raveendran in 2011, which was later converted into an app in 2015. Since then, the company has 400,000 paid users and around 8 Million app downloads. Byju’s has transformed from one-to-many to one-to-one learning so as to enhance the interest of students towards learning and also to encourage the students who need constant backing. In addition to this, there is also a parent connect app developed separately so as to make it easier for them to track as well as monitor their child’s progress.
According to the last fiscal year, the company had earned Rs 260 Crore and plans to cross that in 2017–2018. This start-up will become the next profitable unicorn in the coming years. The app provides the students from VI–XII with a number of learning programs and also preparation programs for the various competitive exams such as GMAT, CAT, IAS, JEE, GRE, and others. Byju’s app is working towards including new subjects such as chemistry, biology, mathematics, and physics along with the addition of the learning programs for the class IV and V students.
It is currently planning to expand its business to the U.S. and the U.K. The company has raised $200 Million funds since its beginning and plans to free itself from the debt this year.