Amazon India and Flipkart are preparing their battle rooms with exclusive products, discounts, and other magnetizers for users as they come up to editions of their flagship sales for this year.
Flipkart has aimed an ambitious goal for its upcoming BBD (Big Billion Days) sale. It has set 3x gross sales, or Gross Merchandise Volume (GMV), from its 5-day event to $1.5 Billion. Both the Bengaluru-located firms have contracted with sellers and big brands to pass-on huge discounts to users by more than increasing up their inventory line-up by 2x, 4 of the senior industry managers claimed.
Flipkart will conduct its BBD sale this month, Smrithi Ravichandran, senior director of the company, claimed. Great Indian Festival Sale of Amazon will commence and conclude a day later or earlier, the industry managers claimed, refusing to be named. Amazon India did not authenticate the dates. These yearly festive events classically set the pitch with a significant bump up for the following year in sales.
That trend, although, did not fully materialize following flagship sales of last year as demonetization and the expectation of a new sales tax canceled much of the expected advantages. Ravichandran claimed that sale of this year for Flipkart will be boosted by its appliances, smartphones, fashion, and electronics categories. “We anticipate to increase the lead by 2x over our next-door competitor,” she claimed, pointing to Amazon India. Flipkart anticipates 60–65% of its GMV to arrive from exclusive goods on its platform all over segments, comprising fashion, smartphones, and large appliances.
Experts tracking the online retail market claimed that both Amazon and Flipkart are gambling big on exclusive offers. “Both the firms have had their handset-exclusive schemes. The similar thing may impose with other segments. If one form is operating with Samsung, the other may operate with LG,” claimed senior forecast analyst, Satish Meena, to the media. The mutual GMV for Amazon India and Flipkart from their sales of festive events in 2016 was $900 Million, with Flipkart making bigger, as per a research firm. For 2017, on the other hand, the research firm pegs the mutual GMV at $1.2–1.5 Billion, with Amazon India and Flipkart sharing the spoils evenly.